Since 2016, Prof. Cocetta’s research group and Agricola 2000 have been collaborating to support company in positioning biostimulants on the market by characterising the mechanisms and modes of action of this particular category of products.
The collaboration between DiSAA-UNIMI and Agricola 2000 was presented during a lesson at the NewAG International Academy (more info here).
The focus of the two study days was to identify marketing strategies for biostimulant products.
This was an opportunity to emphasise the importance of public-private partnerships, between the research sector and the more purely commercial sector. Collaboration from which the BIOSTIMOLA project was born!
See the course material: